TWO WOMEN

Alessandro Marchesi, born in '59, has an innate passion for fashion, and in particular for denim. At the age of 23 he opened his first clothing store, transforming the old tavern of his maternal grandparents into a niche boutique for true connoisseurs. His passion for fashion led him to collaborate with numerous and interesting companies on the Italian scene such as Paoloni and Miss Sixty.
It is incredible to explain the emotion that Alessandro still feels today when a simple raw indigo blue tela , through a series of treatments, is transformed, acquires a new light and is modeled on the body of the person who is going to wear it. "Loving a pair of jeans – according to Alessandro – is like falling in love with a person, only quality denim, like true love, improves with time and, wash after wash, acquires even more charm and flavor". The fabric is one of the fundamental elements for the construction of a signature denim, precious canvases come to life from old looms to give the garments a unique and unmistakable flavor. Unique and unmistakable like their color, indigo, which by its very structure does not have the ability to penetrate the fiber completely, causing the washes to remove the color from time to time, whitening the yarn and enhancing its infinite shades. Each new wash will embellish the garment and give it a look of real life that will remain trapped forever between the vertical thread of the warp, which constitutes the weave of the denim, and the horizontal thread that forms the weft.